Ford India has registered an impressive annual sales increase of 184 percent this year. From January 2010 to December 2010, Ford India has sold a total of 83, 887 units as compared to the 29,488 cars sold in 2009. Ford India’s year-on-year December sales were up 172 per cent compared to December 2009.
On December 4th, Ford India started a ‘Midnight Sale’, which brought record bookings on a single day. During the industry-first Midnight Sale event, Ford dealerships remained open till late into midnight and made it easier for people to purchase the car. 2010 has become a record year for Ford in India; annual sales volumes nearly tripled compared to same period last year.
Ford Figo has won several industry awards including like ICOTY 2011 and ET ZigWheels Car of the Year 2010. Ford India was ecstatic when Figo was selected the Indian Car of the Year 2011 by a leading jury of automobile journalists after comprehensive testing.
In the same week, Economic Times ZigWheels selected the Ford Figo for the twin honours of ‘Best Premium Hatch’ and ET ZigWheels Car of the Year 2010.
“This has been an outstanding year for Ford in India with nearly triple digit growth rates. It is also extremely encouraging to see the Figo sweep many prestigious industry awards and it is gratifying to see so many Figos on India’s roads,” said Boneham.
Along with strong sales number from Figo, Ford also saw a very good month across nameplates with the Fiesta, Ikon and the Endeavour faring well in their respective segments. The company's dealer network has increased to more than 170 across over 100 cities in India.