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Audi Re-launches R8 Sedan at Rs 1.35 Crore

By Motortrend India Staff   |   17 January,2011

Audi India has re-launched the R8 with upgraded V-10 engine. Audi India Director Michael Perschke said the launch of this car would boost the company’s image in the Indian market as the earlier version of the car has been voted the “Supercar of the Year in 2008”.

He also mentioned that the company hoped to sell 4,500 units this year as compared to 3,003 units in 2010. Audi India also wants to enhance its dealership network from the present 14 to 20 by this year end. “This year, we will have a presence in Surat, Ludhiana, Nagpur and Indore. We want to take advantage of the strong brand image we have,” he said.

The Audi R8 has been launched as a CBU. Audi currently assembles A4, Q6 and Q5 models at its Aurangabad plant in Gujarat. The plant, with a single shift, has a capacity to produce 4,500-5,000 units.

Audi also plans to launch three newer versions of the A8, A7 and A6 series this year in the country with the aim of increasing its domestic market share.

“We will launch the A8 with a larger wheelbase by the end of January or beginning February. Then we will launch A7 in May-June and later in the fourth quarter of 2011 we will launch the A6,” Mr. Perschke said.

Stating that Audi has been witnessing stiff competition in India with entry of many luxury carmakers, he said the launches would help the company achieve a 23-25 per cent market share.

“In China and Japan, we are the number one (car maker). In India and in the USA, we are growing very fast. In India ... you (carmaker) need to be patient. We intend to reach 23-24 per cent market share this year of the targeted 30 per cent,” he said.

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