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Ford to expand export market for Figo to Mexico, Caribbean

By Motortrend India Staff   |   09 March,2011

Ford Motors on Wednesday said it will expand export market for its compact car Figo to Mexico and other nations in North Africa, the Caribbean and Middle East as part of plans to make India a global small car hub.

The company, which plans to launch eight models in the country by the middle of this decade, said it could consider adopting a similar strategy of producing only in India for some of the new products, as it does with the Figo.

“India will be the small car hub for Ford. India will be the sole producer of Figo in the world and there is no plan to assemble the car anywhere else,” Ford India President and Managing Director Michael Boneham said.

When asked if similar strategy could be adopted for other models that are slated to be launched in India he said: “It will depend on the demand for those models from other markets and the economies of scale but there is always an option.”

In two weeks time, the firm will ship 1,500 units of the Figo to Mexico and expects to tap the potential of the fast growing market, he added. “Besides, we will be exporting to markets in North Africa, Middle East and the Caribbean,” Boneham said.

Currently, Figo is exported to South Africa and Nepal. Last year the company had exported a total of 12,000 cars, out of which the majority was the Figo and Fiesta accounting for about 1,200 units. Boneham, however, said Ford India’s focus will be the domestic market and priority would be to meet the demand here.

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