Peugeot, Europe’s second largest car manufacturer, has revamped its top management by appointing M Frederic Fabre as the new head of Indian operations, replacing Rajesh Nellore who was given the mandate in February this year, to spearhead its re-entry into the world’s seventh largest automobile market.
“This new appointment won’t change the course of our operations in the country,” said Cecile Damide, spokesperson, PSA Peugeot Citroen. Fabre, who was looking after Peugeot’s Iran operations based out of Paris, faces the task of choosing a location for its plant and launching the first product.
Peugeot has shortlisted Tamil Nadu and Andhra Pradesh for its plant and plans to launch a mid-sized sedan for the Indian market in early 2012, said a person familiar with the development.
The company, headquartered in Mumbai, is in the process of setting up a team. “India is a key market and this (plan) reflects our ambition to become a global player. As in China, we will offer Indian customers vehicles adapted to their expectations,” said Gregoire Olivier , executive vice-president, PSA Peugeot Citroen (Asia).