After establishing a strong foothold in the Indian market by winning over 100,000 customers, Fiesta, the legendary sedan from Ford is set to better its success story in the B segment with the new ‘Fiesta Classic’.
The Fiesta Classic will address a much broader customer base with two new trims LXI and CLXI. With this the Classic becomes more attractive and affordable with the petrol variants starting at Rs. 549,030 (ex-showroom, Delhi) and diesel variants at Rs. 648,000 (ex-showroom, Delhi). In its new form, the much acclaimed sedan will be available to more customers who now can experience the Fiesta Classic’s superior drivability, aesthetic styling and best-in-class fuel efficiency with an all new interior package.
“With a proud and loyal customer base, the Fiesta has been one of the main stays of our product brand portfolio in India. With the elegant Fiesta Classic’s thrilling on-road dynamics, refreshingly classy new interiors and proven frugality we invite more customers to experience and benefit from the additional new variants we are offering with our classy product.” said Michael Boneham, managing director and president, Ford India.
The new Fiesta Classic retains its core characteristics of surefooted balance on the road, responsive steering and compliant suspension. Its reputation as a driver’s car is enhanced by its refined, trusty and proven 1.6 Duratec and 1.4 Duratorq powertrains, which deliver on the optimum mix of gripping performance and frugal fuel consumption.
The elegant new Fiesta Classic gets a refreshingly classy new interior with Ebony and Jasper Blue coloured instrument panel, a new centre and floor console finished in Graphic Metallic, new seats with soft feel fabric and enhanced dual-tone door trims. In addition, all the product variants will display the ‘Classic’ moniker and will be available in a striking new body colour, Colorado Red. It is offered in both petrol and diesel engine options across three variants LXI, CLXI and SXI to suit growing customer requirements.
Thrilling performance and fuel efficiency are signature attributes of the Fiesta Classic, which customers have been experiencing and enjoying throughout their ownership. This was proven once again by delivering 30 kmpl with the diesel and 20 kmpl with the petrol, as per a cross-country drive undertaken by a leading automotive magazine.
Recently, Fiesta was ranked highest by TNS for Customer Satisfaction in the ‘Midsize Segment’, in their latest Automotive 2010 India Total Customer Satisfaction (TCS) study. In addition to the new Colorado Red, customers can choose from the existing six colour options such as Moondust Silver, Diamond White, Panther Black, Sea Grey, Morello, and Chill.
Ford India plans to bring the all-new global premium sedan Fiesta into India later this year. This is part of its strategy to bolster Ford India’s portfolio with eight new models by middle of the decade.