Japanese auto maker Toyota Kirloskar on Wednesday said that the much awaited premium hatch back Etios Liva will be launched this month on June 27 in Delhi. The company had earlier deferred the launch of the Etios Liva from April to June. The decision was taken to reduce the long waiting period for the Etios.
The concept vehicles of the Etios and Etios Liva were first unveiled at the Auto Expo last year in Delhi. The Liva will be Toyota’s foray into the highly popular hatchback segment, which currently accounts for 60 percent of the volumes. “The Etios has been well received in the market. We have delivered more than 20,000 cars as on date”.
“We have reduced the waiting period to less than one month by increasing production. We hope to get a good response for the Liva. Pricing details will be announced at the launch ,” said Sandeep Singh, DMD marketing, Toyota Kirloskar.
Keeping the target customer in mind, youthful and fun filled activities have been lined up as part of the marketing campaign. The TV ad campaign will feature music composed by the music maestro AR Rahman.