Aligning itself to customer demand in India, luxury car maker BMW India now offers its Secure Advanced service which is an additional service over the warranty and insurance policy. The scheme comes into effect from April 1 as a standard service for all BMW cars, Andreas Schaaf, president, BMW India, said, adding that customers who are left out but want this service will need to pay an additional fee.
“The BMW Secure Advanced offers coverage for a year from the date of purchase and covers specific services including roadside assist, which comes free for two years,” Dr Schaaf said. Till now, Secure Advanced was a paid service, as is its global practice. Indian customers want the service but do not want to pay for it hence it is being bundled with the car.
The country’s highest selling luxury car brand will also introduce its leasing finance product for car owners, allowing owners to own the cars for two-three years, turn it in for a new BMW.
“This is a concept not known in India and we plan to bring it in through BMW Financial Services, our non-banking finance company, by the second half of this year. A lot of customers want a hazard-free ownership which this finance product offers,” Dr Schaaf said, adding that their used car business will begin in the next few months.
The luxury car maker will start local assembly at its Chennai plant of the X3 in petrol and diesel variants so that it is launched in the second half of this year, adding to the current lineup of the 3 and 5 Series sedans and the BMW X1 SUV.
“From this month, delivery of the 1800 bookings we have received for the X1 will begin so that waiting periods will reduce. We expect to deliver at least 400 cars per month of the X1 and this car will be a major volume driver for us in the rest of the year,” Dr Schaaf said.