German luxury car manufacturer Audi on Tuesday launched the business edition of its sports utility vehicle (SUV) Q5 2.0 TDI Quattro priced at Rs.3,513,000 (ex-showroom Maharashtra). It will be available from October 2011.
“The Audi Q5 2.0 TDI Q is perfectly equipped to further strengthen our leadership position in the luxury SUV segment,” said Audi India head Michael Perschke.
According to Perschke, the car is attractively priced, making it affordable by a wide range of consumers. “As the Audi Q5 already has a broad fan base in India, this attractive price will now make this premium experience accessible to a wider customer base who aspire to own a luxury SUV.”
The car is equipped with 17-inch alloy wheels, xenon-plus headlights, including LED daytime running lights, leather and leatherette interiors with wood inlays, and a multifunctional 4-spoke leather steering wheel.
“Enhancing the driving experience are the Audi media interface with concert radio, a storage package, and the rear parking aid among other features,” the company said in a statement. The Q5 2.0 TDI is powered by with 125kW, 170 hp engine which has a maximum torque of 350 Nm at the rate of 1,750 rpm coupled with a seven-speed automatic transmission.
The car has an average fuel efficiency of 12.80 km per litre and will be imported as completely knocked down (CKD) unit in the country and then assembled in India. The company said it is confident of reaching its sales target of 5,000 cars by the end of the current year.
“Audi India has experienced formidable growth, even surpassing annual sales of 3,003 cars for 2010 in the first seven months of 2011,” said Perschke.
“Our focus is on strengthening our portfolio through the introduction of products like the Audi Q5 2.0 TDI Q. We are confident of achieving our retail sales target of 5,000 cars by the end of 2011,” he added.
Currently, the company offers a range of vehicles in India including Audi A4, New Audi A6, Audi A8, Audi A7 Sportback, Audi Q5, Audi Q7, Audi RS5, the super sports cars Audi R8, Audi R8 Spyder.