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BMW India to add to its product line up to maintain leadership in segment

By Motortrend India Staff   |   25 August,2011

BMW India, the country's leading luxury car brand, will introduce a coupe version of its top-of-the-line sedan, the 6 Series, by next month and a convertible version of the 3 Series before the year end. It launched the 6 Series as a convertible in March and has so far sold 60 units of the car which carries an ex showroom price of Rs. 95 lakh.

Andreas Schaaf, president, BMW India, was confident of the car maker retaining its premier status, with a market share of well over 40 percent this year.

"Since 2009, we have been the market leader in the premium segment, with a market share of over 40 percent. We maintained that leadership position last year as well and if we sell 10,000 units this year, as we are on track, then our market share in the premium segment will be 49 percent," he said. BMW India has sold 5,364 cars from January-July 11.

Schaaf was in Pune to unveil the new BMW X3, which is being assembled at its Chennai plant. "We were to have unveiled this Sports Activity Vehicle in May but delayed the launch to ensure that car deliveries are on time. We learned from our experience with the X1, the compact SAV, where we could not get the kits due to a global sell out so there was a backlog of orders," Schaaf remarked, adding that X1 deliveries are now on schedule.

The new X3, the second generation of the vehicle,comes in two diesel engine variants of 2 and 3 litre, with ex showroom prices of Rs. 41.20 lakh and Rs. 47.90 lakh, respectively. Schaaf added that the petrol version of the new X3 may eventually come but India is a diesel market hence the focus on the diesel engine powered vehicle.

He ruled out any local content in the BMW range of cars that are present in India till volumes here reach 100,000 units. "It makes no sense to have local content for sales volumes less than 100,000 units. The International Purchase Office has identified 20 Indian suppliers who supply to global needs," he said.

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