Maruti Suzuki India Limited, India’s largest car manufacturer today unveiled its much awaited sportier and stylish car, the all new ‘Swift’.
The new Swift offers best in class acceleration, high power to weight ratio and much improved fuel efficiency. With over 140 new features, many for the first time ever in an entry level variant, the new Swift is set to once again redefine “premium compact” car segment, a segment that Swift had itself created.
Built on an all new platform, the new Swift is longer and wider than its predecessor. Maruti Suzuki engineers have adopted several new weight reduction techniques for an enhanced power to weight ratio in the new Swift. As a result, while new Swift delivers a power-packed and sportier drive, it also offers more kilometers to every drop of fuel: 6 per cent more in diesel and 4 per cent more in the petrol version. In addition, the Company has introduced the VVT engine technology in all petrol variants of the new Swift. The highly acclaimed DDiS engine powers the diesel variant of the new Swift.
Maruti Suzuki and its suppliers have invested over Rs. 550 Crore to make the new Swift more vibrant and sportier. The next generation Swift comes with a localization level of over 95 per cent.
The Swift is iconic and special in many ways. It entered the Indian car market and became a segment reference point, a blockbuster, by selling over 600,000 units in 6 years making it by far the highest selling car in the premium compact segment.
Maruti Suzuki is confident that with the new Swift the company will further strengthen and expand its position in the premium hatchback segment.
Speaking at the launch, Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki said, “We have launched the new Swift at a time when there was significant demand for the outgoing model. In keeping with the Swift’s iconic status, we had to ensure that the brand continues to offer the latest and the best in terms of features, design, performance and aspiration. I am confident that the new Swift will create new benchmarks with its improved fuel efficiency, stylish & sportier looks and high performance.”
The New Maruti Suzuki has priced at a starting price of INR 4.22 Lakhs ex-showroom Delhi, for the LXI petrol variant, while the LDi Diesel variant is priced at INR 5.17 Lakhs, ex-showroom Delhi. The VXI Petrol and the ZXI petrol variants are priced at INR 4.76 Lakhs and INR 5.56 Lakhs ex-showroom Delhi, while the VDi Diesel and the ZDi Diesel variants are priced at INR 5.61 and INR 6.38 Lakhs, ex-showroom Delhi.