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Renault lines up Rs 6.5 crore marketing spend for F1

By Motortrend India Staff   |   28 September,2011

French carmaker Renault has lined up a marketing spend of Rs 6.5 crore during the F1 Grand Prix, scheduled to be held in Greater Noida near Delhi from October 28.

“We have a lot of events around the F1 GP. Apart from the engines on the cars, we will display an F1 car, hold events at malls using race simulators so that winners get invites to the GP,” said Len Curran, vice-president, sales and marketing, Renault India. He added that the company had prepared campaigns with Yahoo and animation at its showrooms, where tickets can be won. The company’s chairman, Carlos Ghosn, will unveil during the event the concept version of its hatchback that it plans to launch in the country in the first quarter of 2012.

Curran was in Pune for the unveiling of the Koleos sports utility vehicle. Customers could soon face a waiting list for the Koleos, he said, should the orders continue at the same rate in October as in the first month of the vehicle's launch.

Renault, which has announced a five-car roll out by December 2012, will bring in the mini SUV, the Duster, by the first half of next year. “This will be a heavily Indianised car, not like the Dacia Duster that you see in Europe,” Curran said.

The firm has sold 700 units of the luxury sedan Fluence since its launch in May, with the diesel variant accounting for 80 percent of sales. Meanwhile, Renault has begun sales in Europe of its Twizzy, a coupe which has largely been designed at its Mumbai engineering design centre.

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