Premium car brand, Jaguar LandRover, or JLR, will open its Pune dealership by early December. The Ace Cars showroom, located close to the another luxury car brand dealership, BMW, as well as to other car showrooms in central Pune, will have the space to display around 12 cars of both brands, Jaguar and Land Rover.
Parvinder Singh Vijan, managing director of the Mumbai-based Asset Group which has other car dealerships in the Mumbai-Pune region and who has bagged this dealership, declined comment since he not authorised to speak about the JLR brands.
Local buyers of these premium brands said that the base level price of a Jaguar, of around Rs. 55-56 lakh, brings it within reach of a larger market and is an alternative to the Mercedes E Class or the BMW 5 Series sedan.
“There are currently about 30 Jags and around 40 Land and Range Rovers in Pune. I think with a dealership opening in the city, this number could easily double in a year's time,” Aditya Deshpande, a 25-year old real estate developer, said.
The rest of Maharashtra region which the Pune dealership is expected to target is an attractive market for high end cars. Apart from industry and agriculture, politicians are seen as potential buyers specially of SUVs.