Diversified business house InterGlobe Enterprises on Wednesday said it has launched British sportscar maker Ariel Motor’s Atom range of cars in India, priced up to Rs 85 lakh.
InterGlobe Established Pvt Ltd, the luxury lifestyle solution provider and subsidiary of InterGlobe Enterprises, will be responsible for Ariel Motor’s products in India. Branded as The Estd, the InterGlobe Established will “exclusively represent the Ariel Motor Company in India and SAARC”, the company said in a statement.
The Estd will sell various models of Atom with price of car having standard specifications starting from about Rs 55 lakh and for all upgrades such as superchargers going up to Rs 85 lakh. It will also bring the different variants of Ariel Atom 3 in India.
“India is fascinated by fast cars, and the Atom gives us a unique opportunity to provide a distinguished product in this category...The demand for these cars is expected to grow at 20 per cent over the next 5 years, presenting an exciting market opportunity,” The Estd President and CEO Nigel Harwood said.
The company sees “huge potential” for this product in India, especially on the back of a successful F1 season.
“We have seen the emergence of sports car culture amongst the young HNIs (high net worth individuals), who seek thrill and adventure. The addition of Atom will help us strengthen our portfolio and cater to new emerging consumer segments,” he said.
England-based Ariel Motor Company’s V8 Atom series beat the Bugatti Veyron earlier this year by 1.7 seconds on the TopGear test track, making it the fastest road-legal car to go around the track, the company claimed.
Earlier this year, The Estd had introduced Swedish super luxury sports car Koenigsegg, carrying a price tag of about Rs 12.5 crore. It had also launched an entire range of other luxury products in India such as motorcycles, yachts, boats, premium helicopters and private jets.