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Jaguar Land Rover looks at assembling more car models in India

By Motortrend India Staff   |   20 November,2011

Tatas-owned Jaguar Land Rover is evaluating options to assemble more models in India, including the Jaguar cars, as it aims at garnering about 20 per cent share of the luxury segment.

“If there is a business case, we will consider assembling more models, even including the Jaguar cars, in India,” Jaguar Land Rover (JLR) India Head of Premier Car Division Rohit Suri told reporters in New Delhi.

Asked if the company has identified any models for assembly in India, he said: “No final decision has been taken and the evaluation process is ongoing.” At present the Freelander 2 is assembled at Tata Motors’ Pimpri plant near Pune.

He also said the assembly location of other models could either be at the same plant or elsewhere depending on the “business case”.

Commenting on the targets of JLR in India, Suri said: “We should have 20 per cent (market share) in the luxury segment.” He, however, did not give timeline for the target.

The company has a miniscule presence in the Indian luxury vehicle segment that is projected to touch around 1,50,000 units by 2020. The market is expected to be over 20,000 units this year.

Suri said that considering the company’s products, the target is achievable despite being “ambitious”.

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