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Hyundai determined to strengthen hold on Indian market

By Motortrend India Staff   |   16 January,2008

Hyundai Motors India (HMI) is expected to launch two more new cars in 2008, the ‘Santa Fe’ SUV and the ‘Avante’ sedan. The new premium sedan Avante will be replacing the already phased out Elantra.

Hyundai also plans to facelift their flagship car, the Santro. The Santro Xing may gain three new bio-fuel variants of its existing models and also undergo minor exterior and major interior designing changes to enhance its style statement. The time that will be taken for the new Santro to emerge is not far according to Mr.H.S.Lheem, MD and CEO of HMI. As is a norm with every manufacturer, every four years of a product cycle, the product sees some changes that improve its appeal in the market to continue to keep people interested in the product while it competes with newer models.

The Santro Xing is the highest selling model for Hyundai with 70 percent of the total sales figure. Therefore, Hyundai is definitely looking to spruce it up rather than phase it out. In 2008, Hyundai aims to sell 5.30 Lakh units worldwide and 50 percent of this target is aimed at the Indian car market.

Santro, Getz, and Accent will be available till the end of 2008 after which the Accent will most probably be faded out.  Mr. Lheem also added that they will be concentrating on alternate fuels like CNG and LPG for all their models available in India, except the premium class models launched in the third quarter of 2008.

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