Auto News

BMW Spreads its Wings

By Motortrend India Staff   |   14 January,2008

The 9th Auto Expo kicked off with Bajaj Lite and was followed by a Tata Motors Nano. Small cars have been in big news all through this week and last. However, the display by the German luxury car manufacturer BMW was equally stunning. Many new models were introduced apart from a new list of variants to existing models.

Some of the notable introductions were the BMW 7 Series and the BMW 6 Series for customers who like to personalize their cars. Another introduction was the BMW X5 4.8i, which is a midsize luxury crossover SUV, the BMW M Series in various body styles, and the BMW Individuals. Luxury, in its true sense, has come back to India with the M Series and the BMW Individuals. The M Series that were on display were the BMW M3 Coupe, BMW M5 Sedan, BMW M6 Coupe, and BMW M6 Convertible. The Individuals that were on display were the BMW 6 Series (650i Coupé and 650i Convertible) and the BMW 7 Series (740Li, 750Li, 760Li, and 730Ld).

BMW has officially introduced the M Series and the BMW Individual cars in India. These luxurious beauties cater to individual tastes and come in a large array of colors for both the interior and exterior along with exotic interior accessories and different choices of wheels to select from. Each customer can pick and choose according to their individual tastes. It is the first time that BMW has introduced such a wide selection of cars in India at a single instance.

The BMW M Series is equipped with a high-performance engine that comes with Formula1 technology. The engine gives a turbine like performance and the six-speed transmission gear is extremely responsive. The excellent driving dynamics of the various cars is coupled with a quiet cabin and comfortable interiors.

The other models that were on display at the Expo were the BMW 3 Series (325i, 320i and 320d); BMW 5 Series (523i, 525i, 530i and 525d); BMW X3 (X3 2.5i), and BMW X5 (X5 3.0d and X5 4.8i).

Except for the 3 Series and the 5 Series, all the other cars are imported as completely built units, which attract import duties. The BMW 3 Series and 5 Series are currently being assembled at the manufacturer’s plant in Chennai, India. The company has increased the plant capacity to 3000 units per year as against the 1700 units assembled last year. BMW has delivered 1387 cars in 2007. By expanding its product portfolio, BMW plans to deliver 2000 cars to the Indian market in the year 2008.

The bookings for these cars have opened from January 2008 and the bookings for M Series, 6 Series, and 7 Series can be made through BMW’s nine dealers spread across the country.

Related Content