Maruti Suzuki India (MSI) has denied reports of planning to develop a car below the 800 cc segment to compete against the Tata Motors Nano. The company officials were reacting to reports of a secret project to develop an ultra-low-cost car to be positioned against the Tata Motors Nano. This tiny car has opened a huge market of car buyers and several car makers have now joined the race to make an ultra-cheap car, like the Renault-Nissan-Bajaj, Hyundai, and others.
MSI officials said that they were concentrating on unveiling world cars like Splash and A-Star for Indian car buyers. The company reiterated that they will concentrate on giving international quality cars to Indian buyers. The company made a statement that they will focus on a car above the Nano-Lite segment. MSI will target those customers from middle-class families who have more disposable income as the Indian economy moves up.
Identifying the growing income patterns and the changing lifestyles, the company has noted that Indian car buyers are demanding quality rather than quantity. “Car buyers today expect international standards with latest styling and nothing less.” Safety and convenience features are being given top priority and fuel efficiency will not be compromised at any cost. They expect that Indian buyers will expect even entry level cars to be as good as premium cars.
While appreciating the efforts of manufacturers making ultra-cheap cars, the company said that they had no plans whatsoever to develop a car priced below the Maruti 800.