India’s new prodigy in the automotive world is not alone. After the much hyped Tata Nano was unveiled, Bengal Enamel is coming out with a small car ‘Tara Tiny’- a rival to the Nano.
Bengal Enamel has seven companies under its brands including Tara. The company has teamed up with China’s Acuma, a leading company in the field of electric vehicles. Not only is the car cheaper, it will also be a green vehicle.
It has been priced at Rs. 99,999 in the traditional Indian way. It is a rupee cheaper than the one-lakh car. The price of the car is expected to be around Rs 99,999 to Rs 5.5 lakh considering that showroom prices and other local duties on the cheap car will significantly alter the price tag.
Tara Tiny is going to be a four-seater and being a battery-operated green car, the cost of commuting will be just 50-70 paise every hour. The car needs to be re-charged everyday at the domestic electric point with 220 volts using a 15 amp socket. The electric car is likely to heat up the market in four to five months, latest by the time of Durga Pooja in Dushhera.
The company is expected to unveil three other electric cars with the labels Tara Titu, Tara Micro and Tara Mini. Apart from making cars, the company is also planning to make electric buses. The cars will be manufactured at their facility located in Palta near Kolkata.
“More than 50 percent of the components will be imported from Acuma in China and at least 30-40 percent will be sourced from Indian companies”, said the group’s chairman Tara Shankar Ganguly. He also said, “We want to usher in new entrepreneurs into the field of manufacturing sector. We want to create a network of integrated manufacturers who will be part of the production process of Tiny”. The company plans to generate revenue of Rs. 15 Crore by the 2008-09 financial year.
The company will roll out nearly 1000 cars, 5000 two wheelers and 500 buses and lorries in the first year of production. Bengal Enamel will initially focus on marketing its electric vehicles in the eastern and southern regions of the country.