The race car legend Ferrari will hit Indian roads in just two weeks time. Two Ferrari cars will vroom around Indian country roads. These Ferrari’s will go around the country for a two and a half month Magic of India Tour after being flagged off from Mumbai. The cars will drive south from Mumbai and then go east and will reach western India after touring the North.
The other participants in the tour will be small cars Fiat Cinquecento (500) and Bravo. This is part of Fiat’s promotional program to herald its comeback to India. Fiat plans to revive its brand name in India and is trying to do it in style this February end.
However, the disappointing announcement is that “There are no plans to bring Ferrari to India” as stated by CEO of FIAT India Rajeev Kapoor. Fiat is definitely getting Alfa Romeo to India and it is likely to appear in showrooms by the end of 2008. Mr. Kapoor added, on behalf of Fiat that “Initially we will introduce Alfa Romeo to Indian buyers. Hence only a few Alfa Romeo’s will appear in the showroom by this year end. This will be priced similar to the BMW 3 Series cars that are in the range of Rs 25 Lakh.”
The Magic of India tour will help Fiat evaluate Indian road conditions with respect to the cars’ strengths and engineering. Fiat has plans to introduce seven cars over a period of two years. The cars that will debut in India this year are the luxury saloon Fiat Linea and the small cars 500 and Bravo.
The two-door lifestyle car Fiat 500 is just 3.55 metres long, but comes equipped with advanced safety features like seven airbags, an electronic stability program, an anti-lock braking system, and a traction control system. It will be available in two engine sizes in India: a 1.4-litre petrol and a 1.2-litre diesel. The car is positioned in the premium car segment and is estimated to be priced from Rs 14 Lakh onwards (ex-showroom) for the imported units. This price is estimated to be close to Rs 6 Lakh if built in India.