General Motors has had a successful stint in India in 2007. They have now decided to launch a new variant of it flagship utility vehicle Chevrolet Tavera. The company will upgrade several of its features, including the engine. Currently, the Tavera is popular in the cab and individual ownership segment. It is popularly used for car services in the metros of South India after the very successful Toyota Qualis was discontinued in 2005.
Chevrolet Tavera is facing stiff competition from other popular vehicles like the Toyota Innova MUV and Mahindra Scorpio, Tata Sumo, and Tata Safari SUVs. These utility vehicles have grabbed a major market share in India and Tavera sales have almost come to standstill. However, Tavera stands third in terms of sales performance after the Scorpio and Innova, which gives ample hope to GM for its revival.
Mr P Balendran, Vice President of GM India stated that “The product will get stagnated if the value addition is not carried out immediately. It is normal for the company to upgrade its products every year. Similarly, Tavera is being upgraded and value additions are being made in most of its features including the engine.”
It was however, not revealed as to when the face-lifted Chevrolet Tavera will hit the showrooms, but analysts feel that it will be sometime in 2009.