Luxury car manufacturer BMW India Private Ltd aims to become the market leader in the premium car segment by 2010. According to Peter Kronschnabi, President, BMW India “in the year 2006, 3,500 cars were sold in the premium segment in India and was increased to 4,400 units in 2007 and in 2008 it is estimated to sell 10,000 units. At present only two other car manufacturers, DaimlerChrysler and Audi are operating in the premium segment of the country.
Till date the company has invested around Rs 110 crore for its Indian operations and has also increased the production capacity at its Chennai unit from 1,700 to 3,000 units per annum. The company has also set up an international purchasing office at Gurgaon. In the year 2007, BMW sold 1,387 cars in India and by 2008 they plan to sell 2,000 units.
The company was screening the Indian auto industry as it plans to make the country a major outsourcing hub for the German car-maker. The three and five series would be manufactured in India. The company also plans to introduce more models in the Indian market.
But the launch of Mini, which was scheduled for 2009, has been postponed. Talking about the Mini, the company says that it is not just a car but a brand altogether and therefore a feasibility study is must.
The car will not be assembled locally but will be imported completely and will carry the price tag of Rs 20 lakh. Taking care of its brand visibility, the company plans to open smaller showrooms in Tier-2 cities like Jodhpur, Surat and Coimbatore. At present BMW already has ten car showrooms in India and recently opened in Kolkata. The newly opened showroom displays all the models available in India like the 3, 5, 6, 7 series, the X series and M3 coupe. This exclusive showroom of BMW also offers car service.