Nissan is trying to keep its brand independent despite the tri-party agreement with Renault and Nissan for the ultra-low cost car. The company plans to launch an entry- level car in India by early 2010.
Speaking at a conference in Tokyo, Nissan President and CEO Mr. Carlos Ghosn said, “The Company will position its own entry level car. The car will have high localisation content up to 90 percent. It will be priced competitively to generate large sales volume.” The same car platform will be used to develop three more models in the similar segment.
The company will implement its plans in two phases, the first phase Nissan cars will based on a new A-platform, and in the second, it will co-ordinate with Bajaj to develop ultra-low cost car set to be launched in 2011.
Presently, Nissan has no entry level cars in the market. “The A-platform models would be easy to source and localise for specific regions, which will bring in competitiveness and wide array of choice for customers,” he said.
The car will be part of the company’s plans to develop a large portfolio of global entry level cars with affordable rates, to cater to the new market opened by Tata Nano.
As Nissan has entered India through joint ventures, it also plans to introduce it independent product. The company will launch light commercial vehicles in partnership with Ashok Leyland and ultra-low cost cars with Bajaj.