Luxury car manufacturer Mercedes has set a target of 3000 cars this year. The company has hiked the target following the increase in demand for luxury cars in India. The total sales of Mercedes cars during 2007 are recorded as 2491 units.
The Managing Director and CEO of Mercedes-Benz India, Mr. Wilfred Aulbur said, “There has been a general increase in luxury cars and luxury products. The trend is a reflection of the growing economic power of the country. It has encouraged the company to set higher targets.” He said that while most of the orders came in from Delhi and Bombay, there is a clear increase in demand from Bangalore, Hyderabad and Chennai. There are reports of booking even from smaller cities like Kochi, Trivandrum and Madurai. Mercedes is a hot car in Punjab and Haryana, where it sold more than 750 cars last year.
In order to meet the growing demand for its products, the company has opened a new facility in Chakan near Pune at an investment of 350 crores. The plant will have a capacity to manufacture 5000 units’ passenger cars and 1,200 commercial vehicles per annum. The car maker is also planning to get in to the luxury bus segment. The bus division is likely to launch their product by the end of this year.
Mercedes is closely followed by its rival BMW in the luxury car market. Together the companies had sold over 4000 luxury cars last year.