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Tata pledge to invest in Land Rover and Jaguar

By Motortrend India Staff   |   08 July,2008

Tata Motors has acquired Ford enterprises last month in a £1.7bn deal. Though Land Rover was beneficial compare to Jaguar which never proved profitable for the Ford, Tata Motors declared that it will not hesitate from making major investments on both.


According to the Tata Managing Director, Ravi Kant, “It was in for the "long haul" and would do "whatever would be required”. The changes would be made if existing business plans did not work.


During a special interview with the BBC, Mr. Kant said, “The Company would continue to invest in new models. He refused to talk about modern revival of the old iconic E-Type Jaguar.


He also said that a lot of feedback is taken from experts, they are working on necessary areas for the best interests of the company. When Tata bought the two brands from Ford, it plighted to leave the existing management and personnel in place and signed up to the companies existing business plans.



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