Tata Motors is getting swamped with its ultra cheap car Tata Nano-related queries from worldwide car markets and is contemplating the licensing route for mass manufacturing the Nano overseas.
However the car maker is receiving enquiries from unrevealed car makers in the US, Latin America, Europe and South-East Asia for manufacturing and marketing Nano in these countries.
Tata is planning to issue licenses to a particular auto maker in offshore markets who would actually manufacture Nano there. But the technology-transfer and associated manufacturing knowledge issues would be shared only by Tata Motors.
According to Debasis Ray, Tata Motors head (corporate communications), “We continue to receive proposals from Asia, Africa, Europe, North America and South America for marketing Nano. But Tata Motors is yet to decide the mode of sourcing and in which countries it is going to market Nano. This is because our near-term focus is India, and international marketing will take place after a few years.”
However, Tata Motors spokesperson, did not respond to specific query on whether the company would license the manufacture of the Nano to overseas car makers. Fascinatingly, Tata Motors managing director Ravi Kant had recently indicated that, “We’ve received many enquiries from other countries to set up Nano plants. We’ve also received enquiries from people to distribute Nano in overseas markets. Whether it’s the US, Latin America, Europe or South-East Asia, the response for the product has been tremendous.”