Tata Motors is planning to use the e-commerce policy to publicize its low-cost car, the Nano. The super-cheap car is intended to enter Indian roads by October and the online bookings will start from September.
As of now the company has no plans to issue any new Nano dealership. Tata Motors has informed its 190-odd existing national dealers to promote their stores in order to create an ambience for the Nano.
According to some of the sources, the company will create its own website for online booking of the car.
Tata Motor’s spokesperson, Debasis Ray said, “It is premature to comment on modes that Tata Motors will adopt for marketing or bookings of the Nano.” The company has not made any decision or announcement. As for distribution, Tata Motors has a countrywide network of dealers, which naturally will be deployed for the Tata Nano as well.”
The company is also making serious plans to reduce the distribution cost by designating only one car dealer to deliver the responsibility of online bookings in each city. The buyers only have to contact the dealer and produce the booking copy, after which they are eligible to drive away the car. The company will send the list of bookings directly to the dealer so that the job becomes easier for them.