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Old Car Models Still Play an Important Role In India

By Motortrend India Staff   |   29 September,2008

Even with the launch of next generation models by car manufacturers, the older cars still make a strong presence in the Indian car market. These cars prove to be the actual winners, as many of the car manufacturers are still struggling to increase their sales with the new launches.

Despite the launch of new generation cars, the well-accepted cars like Santro, Indica and Accent are competing really well in the market. They made 20% of the total sales in Indian market. These models continue to shine, as there are in good demand. For instance older siblings of recently launched Indica Vista and the Corolla Altis have made remarkable sales.

Hyundai’s Santro is making tremendous sales this year and has sold 37,236 units, regardless of the launch of its next generation hatchback i10, which sold 45,599 cars till August.

According to Arvind Saxena, HMIL Senior VP (Sales & Marketing), “Santro rejoices superb assurance among customers who go for its decade-long tried and tested performance. The fabulous reaction to the car has provoked us to continue selling it in India.”

One of the company sources said the current Honda City would continue to be on the roads. The old model will be tagged as the entry-level model in the mid-size car segment whereas the brand new City will be placed at a higher challenging level.

Even after the launch of A-Star in the Indian market, Maruti Suzuki’s Alto will continue with its production in the country and both the hatchbacks will serve to different segments. Tata Motors’ Indica is carrying on with selling its popular Indica hatchback even after the recently launched Indica Vista model. Whereas Hyundai is selling good numbers of Getz even when it is set to launch i20 in the Indian market by this year-end.

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