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Mercedes Plans to Strengthen its Presence in India

By Motortrend India Staff   |   07 September,2008

Luxury car manufacturer, Mercedes-Benz is planning to increase its investment in the country to give a good competition to its competitors like the BMW in the luxury car segment.


According to Mercedes-Benz India Managing Director and CEO Wilfried Aulbur “We are increasing our investment to make sure that we have latest technology and the best product. The company is also investing heavily on training its dealers across the country.”


When asked whether the developments at Singur would deter the company's further investment plans in India, Aulbur said, “We take a long-term view on India, positive view. We put the investment on the growth that we think is necessary to cover for the next 5-10 years. So there is no immediate need to invest further.”


The company had sold around 2,491 units last year and when compared until August this year the company has sold 2,487 units. The company is hoping to accomplish 3,000 units-by the year-end.


According to Wilfried Aulbur, “India has a potential luxury car market of 7,000-8,000 units a year. So there is still potential to grow in the next few years.”


Even though there is, a slow down in the car market Mercedes-Benz cars is doing its best to increase its presence in the India.



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