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Hyundai with its i10 Kappa Challenge

By Motortrend India Staff   |   25 September,2008

Hyundai i10 has gained millions of hearts in India. Hyundai has now presented the 'Kappa Challenge' an exclusive concept to touch, feel, drive and experience the all-new powerful i10 equipped with Kappa engine to all its existing and prospective customers.

To prove the significance of Kappa engine, the challenge is being set up across 10 different cities across India. It is being organized the NSIC Grounds at Okhla Industrial Area in New Delhi. The company said in a press release that the participants will go confronting each other carrying out a set of challenges and driving other cars to find out, which is the better car of the lot.

During the session, the participants will take a test drive of the i10 Kappa and the competitor cars in different driving and parking conditions and will be further evaluated based on their driving & parking skills.

Each participant is given an assured gift apart from the grand prize of an i10 Kappa through lucky draw. There are also numerous other attractive options like Special Finance Scheme counter, Product Demonstration & Sales counter, Used Car counter, Accessories zone and Children's fun-filled zone.

According to Arvind Saxena, Sr. VP, Marketing & Sales, HMIL, “This event is created to provide an opportunity to all our existing and potential customers to discover themselves about the superior features and performance of the i10 and compare it to other cars in this class. We as manufacturers might be convinced about our product but it is very important for us to instill the same level of confidence in our potential customers as well. We are convinced that anyone who takes the challenge will go away convinced that the i10 is the best product in its category.”

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