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Ford India Now With GPS Navigation In Cars

By Motortrend India Staff   |   18 September,2008

Nowadays GPS navigation system is becoming popular in automobiles. MapmyIndia has been India’s leading player in manufacturing premium-quality digital maps and consumer navigation services. And now the company has announced its partnership with Ford India to sell MapmyIndia Navigator device.


The MapmyIndia Navigator is integrated with the Navi Gear package of Ford Endeavour. The navigation device will be offered as a new accessory feature and is now available at all the authorized Ford dealerships in India. This device can also be fitted on all Ford automobiles like Ford Fiesta, Ikon, Fusion and the Endeavour.


The navigator offers extraordinary and supreme coverage of 174 cities, while other navigation on phones and devices offer limited and basic maps ranging from 6 to 30 cities. However, with the new release, the device broadens its incomparability as India's premium GPS navigation product and persists to pioneer more Indian consumers to the benefits of GPS navigation.


According to Nigel E. Wark, Executive Director, Marketing, Sales & Service, Ford India, “Ford India is committed to understand our consumer's changing needs and preferences. Through this new venture with MapmyIndia, Ford customers will be provided with an enhanced in-car experience and the advantages of GPS navigation that will make driving and traveling much safer, comfortable and fun.”


According to Rakesh Verma, Managing Director, and MapmyIndia “We are happy that Ford India has chosen to partner with MapmyIndia for GPS navigation. Through this affiliation, we hope more Indian consumers can enjoy the convenience and comfort of GPS navigation in their cars. The release of MapmyIndia Navigator 2.0, with street level maps for 174 cities, will help Ford and our other partners sell to the large Indian consumer base that lives beyond the major metros as well”



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