The Japanese car manufacturer, Nissan Motors, proposes a next generation car, tagged as ‘March’.
The company announces the production of this small car aimed at increasing demand of small and fuel-efficient cars. The proposed car will be from the ‘A’ segment in the Indian car market and is expected to face a tough competition across the segment.
The launch is expected to take place somewhere in 2010 and will be rolled out from the company’s plant situated at Oragadam. Eighty percent of the car will be localized in response to the demands of the huge Indian populace.
Further to the introduction of small car, Nissan also plans a slew of launches for the Indian car market and is expecting to roll out all by 2012.
The Nissan has also signed a memorandum of understanding with Ennore Port, to export the small car ‘March’ by 2011.
Nissan feels that India is one of the top most leading car markets, and therefore targeting India is advantageous and beneficial in the long run.