Maruti Suzuki, a leading car manufacturer, has made a remarkable place in the Indian car industry. The demand for its cars is never ending. It has been more than 6 months of launching its cheapest sedan Swift Dzire but the demand has not slowed down, rather it is increasing tremendously.
Some of the market sources say that the booking orders for Swift Dzire are so high that even the waiting-period is over six months for the model. The DZire was launched in March 2008 and is a replacement model for the most admired Maruti Suzuki Esteem. This sedan is launched to strengthen its position as an entry-level midsized sedan.
According to a Maruti dealer in Mumbai, "We are getting about 20 Dzire cars from the company every month as against the usual supply of over 100 cars. The demand is far exceeding the supply and we are finding it difficult to retain the car buyers."
However the waiting period in the other parts of India including metropolis and Tier II cities are even longer when compared to the urban car markets like Delhi and Mumbai.
One of the Maruti spokesperson said that the demand for DZire has been way beyond our expectation at about 5,000 units a month. The demand is much higher than other car models in the A3 segment, with record bookings of about 1,500 units every month.
The demand for the sedan is increasing rapidly but the supply tends to be slow and this has eventually affected the overall sales performance of the company.