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Porsche to Enter Used-Car Market in India

By Motortrend India Staff   |   10 November,2008

Porsche AG, the German sports car major, is planning to enter the used car market in India by 2009. The pre-owned car programme will definitely push the Porsche sales in India.

According to Mr. Rod Wallace, Managing Director, Porsche India, “The company is looking forward to launch the pre-owned car programme in India by next year" he further added that the used car segment will attract more customers who were looking at Porsche cars little less affordable.

The company holds the similar programme globally and these cars would be smartened up by the dealer and would enjoy company warranty.

In the words of Pinaki Mukherjee, a lead analyst and Manish Khurana, an automotive analyst, Datamonitor India, "A customer looking at luxury car will not prefer to take any chance during their purchase. And therefore, when he is buying a pre-owned luxury car, he will choose to buy it from the company's authorised dealer."

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