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Honda Announces Honda Fest – A Customer Centric Concept

By Motortrend India Staff   |   25 November,2008

Honda Seil India, a leading car manufacturer, announces the commencement of a new customer centric concept, Honda Fest. This fest will be held on weekend between 28 November and 30 November, 2008 at all Honda dealerships across India.

The fest is aimed at nurturing a sense of belongingness that Honda customers share with Honda. Coinciding with the start of deliveries of the all-new Honda City, the fest will feature entertaining and exciting activities including dance, music, painting competition, puppet show, contests and more that will leave every customer spell bound.

This is a great opportunity to enjoy the test drive of new Honda City and other Honda cars along with so much thrill and excitement.

Mr.Tatsuya Natsume, Marketing Director of Honda Siel Cars India, on the launch of this customer oriented concept said, “Honda organises such customer engagement programmes in several countries, including Germany, Italy, and Japan. The objective is to involve customers in important occasions for the company and establish a bond with them”.

He also added to his statement that this is a completely new concept that is introduced in India with the launch new Honda City and will also imitate the event after other Honda car launches.

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