Auto News

New Ford Ikon Experiences Good Sales

By Motortrend India Staff   |   17 December,2008

The recently launched all-new Ford Ikon has been succeeded to impress the Indian consumers. It has received a good response from the Indian market. The new model has recorded a more than 2000 booking since its launch.

According to Nigel Wark, Executive Director, Marketing, Sales & Service, Ford India, “With the launch of new Ikon, the company has redefined the the mid-size car segment. The car received a good response with more than 2000 booking in less than a month. This clearly reveals that the new Ikon is well appreciated in the India".

The new Ford Ikon was launched in November fitted with a new advanced DuraTorq TDCi engine that gives a high fuel efficiency and an overall new look with tint of European design. Many car dealers have recorded a high sales of the new Ikon. The new 1.4-litre DuraTorq TDCi engine compliments the new Ikon.

The new car will help the Ford to boost the sales graph. The financial pressure has slowed the Indian car industry. May the sale of new Ikon will be able to reduce some burden from Ford India. Those who are looking for a car that will match their lifestyle with an energetic, stylish design along with a affordable price tag, then Ford Ikon is a good option.

Related Content