Carmaker Ford India on Wednesday launched a new version of its mid-sized sedan Fiesta priced between Rs 7.23 lakh and Rs 8.99 lakh (ex-showroom Delhi), cheaper by up to Rs 1.45 lakh from the earlier range.
The new version - Fiesta Ambiente - is available in both petrol and diesel options powered by 1,500 cc engines and will replace the earlier global Fiesta that was launched in July 2011.
The earlier version was priced at Rs 8.25 lakh and Rs 10.44 lakh (ex-showroom Delhi) for the petrol and diesel options, respectively.
Commenting on the launch of - Fiesta Ambiente, Ford India President and Managing Director Michael Boneham said the company is trying to respond to changing market dynamics and the evolving needs of its customers in India.
The Fiesta Ambiente will compete with the likes of Honda City and Hyundai Verna which are priced between Rs 6.99 lakh and Rs 10.30 lakh (ex-showroom Delhi), respectively.
Last month, the company had launched the automatic transmission variant in petrol of the Fiesta, priced between Rs 8.99 lakh and Rs 9.70 lakh (ex-showroom Delhi).
Ford India has set a target of introducing eight new models in India by 2015.