Tata Motors-owned British marque Jaguar Land Rover will unveil the convertible concept of its latest premium sports utility vehicle (SUV), Range Rover Evoque, at the upcoming Geneva Motor Show next month. “Land Rover will unveil a Range Rover Evoque convertible concept at the 2012 Geneva Motor Show.
The Evoque convertible concept vehicle will explore the potential for the world’s first premium convertible SUV,” the company said in a statement.
Land Rover Global Brand Director John Edwards said: “The Evoque convertible concept explores the potential to further extend the nameplate’s appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base.”
The company will showcase the concept SUV only to judge the reaction of the public and to assess the potential for launching it commercially, the release said.
The company had introduced the Evoque- produced at Land Rover’s Halewood manufacturing plant --about six months ago and was launched in India in November 2011.
Range Rover Evoque is one of the most ambitious vehicles among the 40 new products that JLR plans to introduce in the next five years.