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New Swift Dzire launched by Maruti at a starting price of Rs 4.79 lakh

By Motortrend India Staff   |   31 January,2012

Maruti Suzuki on Wednesday launched a compact version of its Swift Dzire, heating up competition in the entry-level sedan segment in the world’s second-fastest growing car market.

The new car is priced between Rs 4.79 lakh to Rs 6.54 lakh (ex-showroom Delhi) for the petrol version and Rs 5.80 to Rs 7.09 Lakh for the diesel version.

The new car, which will be produced from the company’s Manesar plant, will compete with Toyota’s Etios, Hyundai’s Accent, Tata’s Indigo CS and Mahindra’s Verito.

While the petrol version will be powered by a 1.2 litre engine, the diesel one will have a 1.3 litre engine. An automatic transmission variant will also be available in the petrol version.

The three box sedan now also features a dual tone dashboard, integrated stereo (higher variants) and a host of safety equipment. Restricted to 3995mm in length to take advantage of the lower excise duty advantage for cars under the 4,000mm mark, the boot on the new Swift Dzire has been compromisingly reworked, but still offers 316 litres of trunk space.

The company and its vendors have invested over Rs 230 crore for the model change. Since its launch in 2008, the DZire has sold over 3.2 lakh units so far. The existing model did not enjoy the excise benefit of 10 percent on small cars as it is longer than four metres.

Maruti is looking to recover lost ground this year after it was hit by a series of labour unrest at the Manesar plant last year.

Maruti Suzuki India Managing Executive Officer (Marketing and Sales) Mayank Pareek said, "At present the Dzire has a waiting period of 3-4 months and MSI is looking to address the issue by gradually ramping up the output."

As per current government policy, cars below the length of four metres and engine capacity of 1,200 cc in petrol and 1,500 cc in diesel qualify as small cars.

Those bigger than the specifications come under the big car category and attract excise duty of 22 percent with an additional Rs 15,000 for those cars with engine capacity above 1,500 cc.

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