Tatas-owned JLR is exploring to push its Jaguar brand beyond the realms of luxury cars and is actively considering to introduce a crossover vehicle under the marquee in future.
Buoyed by the response to the new station wagon Jaguar Sportbrake XF that is distinctly different from the lineage of sedans, Jaguar Land Rover is toying with the idea of a Jaguar model which is a mix between a sedan and a sports utility vehicle (SUV) in the future.
“A crossover may be relative possibility. There is also certain DNA in Jaguar, which now channelises a kind of crossover vehicle in terms of drivability, agility and that would not be a disharmony to the overall brand,” Jaguar Land Rover (JLR) Chief Executive Officer Ralf Speth told a group of visiting Indian journalists at the Geneva Motor Show in Geneva.
He, however, categorically said the company will not deliver an SUV from Jaguar.
He said the company will announce anything about any such plans when the project reaches a certain level of maturity.
“We want to talk upon vehicles only when they reach a certain development stage, because then that make sense,” Speth said.
The company had unveiled the Jaguar Sportbrake XF at the auto show in Geneva. It is powered by a 2.2 litre engine with 8- speed automatic transmission.
Reports of the luxury saloon maker Jaguar planning to venture into the SUV or crossover space have been received with mixed reactions by auto enthusiasts. While some appreciated the move, others remained cautious on the possible competition between the two brands -- Jaguar and Land Rover.
Commenting on the global SUV market, Jaguar Global Brand Director Adrian Hallmark said although the SUV space is not a very volume-driven category, but it is an important segment that is rapidly growing.
Meanwhile, JLR is planning to strengthen its global distribution network by 20 per cent in the next five years.