Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, announced the launch of its second television commercial (TVC) for the recently launched, ‘Stylish New Xylo’. A sequel to the first makeover TVC for the New Xylo, this new theme TVC highlights the E9 variant and its key features such as the pioneering Voice Command Technology (VCT), mHawk engine and luxurious space and comfort amongst others.
This new theme TVC continues with the Xylo’s brand promise of ‘Time of your life’ and it aims to take the communication to the next level in terms of style, panache & lifestyle. While the first TVC for the Stylish New Xylo highlighted its makeover, its sequel aptly showcases the key features in the new avatar of the Xylo. Atul Kasbekar, the ace fashion photographer and brand endorser, moves around town with his glamorous long legged models while experiencing new features of the E9 variant.
Speaking on the launch of the new campaign, Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, M&M Ltd. said “The new TVC is a continuation of the Xylo’s ‘Makeover TVC’ and it reveals the key features of the stylish new Xylo in a cool & trendy way. The new TVC also reinforces the fact that the stylish new Xylo is gold standard in luxurious space & comfort. As always, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the glamour quotient. We are sure the consumers will enjoy the new TVC and appreciate the pioneering features in the E9 variant of the stylish new Xylo.”
The new Xylo is more stylish, premium; technology packed and gives enhanced value to the customer. The Mahindra Xylo brand is all about fun, style and having a good time with friends, and the new TVC truly lives up to the brand’s philosophy of enabling people to have the ‘Time of their Life’.