Mercedes-Benz India on Thursday unveiled its soon to be launched and much awaited product, the New B-Class, at the Buddh International Circuit. The B-Class is Mercedes-Benz’s pioneering product in the Sports Tourer segment. The car was unveiled by Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India in the presence of Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Genelia D’Souza. She was joined by Ritesh Deshmukh. Kalki Koechlin & Gaurav Kapoor in the “Ultimate Touring trail” (UTT) which shall be an adventure trail for consumers to drive the B-Class to exotic locations and explore the B side of life, that is – Adventure. The unveiling of the B-Class was followed by a First Drive Experience for the media.
Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India explains: “The B-Class opens a new segment of Sports Tourer in the Indian Motoring landscape. The introduction of the B-class continues Mercedes-Benz’s legacy as pioneers in the auto Industry. The rich array of equipment, inspiring design, coupled with the highest standards of safety and comfort, makes the New B-Class an extremely appealing product for the adventurous new generation.”
Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented “Rapid globalization and consequent outbound travel of Indians have given them a taste of luxury and adventure. This has sparked a demand for a luxurious touring vehicle best suited for those who are young at heart. Mercedes-Benz India aims to tap into this demand with the introduction of the B-Class Sports Tourer. This vehicle will provide the highest levels of sporty experience and is ideal to suit the taste of the growing number of Sports Touring aficionados in India.” He further added “The B-Class will herald a new segment in the Indian Automotive market. It offers an aviation-inspired dashboard design, sporty 7G DCT gearbox and highly sophisticated trims and equipment continuing Mercedes-Benz’s philosophy of “Best or Nothing”.