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Mahindra Unveiles The ———New Look Verito———

By Motortrend India Staff   |   27 July,2012

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, on Thursday unveiled the ‘New Look Verito’. The stylish Verito Sedan has undergone a major makeover to become more elegant and contemporary. The all new avatar of Mahindra’s sedan now sports 23 new changes and features with improved ergonomics, redesigned interiors and exteriors and uncompromised safety features.

Speaking at the launch of the New Look Verito, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The New Look Verito sedan has been created in line with the Mahindra tradition of giving more value to customers. It enhances value by being more stylish and contemporary, feature packed and with convenient ergonomics. I am sure that the New Look Verito will heighten its appeal not only amongst its core customers but also amongst people looking at options for a more stylish sedan. In fact, the best in class mileage, features, space and comfort combined with the attractive price of the new Verito will make it a truly irresistible value proposition. The Verito, which has always been a sensible buy, is now even more attractive with its enhanced style quotient”.

The New Look Verito sedan now boasts of sophisticated curves, masculine body lines and bold cuts. Its chrome accents and dynamic new lights ensure that the New Look Verito stands out in a crowd. The Verito’s external and internal features have been chiseled to meet the increasing customer demand and aspiration for a stylish sedan. This has clearly taken the sedan to the next level in terms of style, premiumness, convenience and comfort.

While the New Look Verito sedan, with 23 changes and new features, is a lot more aesthetically appealing and ergonomic to use, its core strengths, such as the efficient Renault 1.5 LDCi diesel engine and Renault 1.4 L MPFi petrol engine, best in category body width and 510 litres of boot space, still remain intact.  The  New Look Verito, available in 2 variants in petrol (G2 and G4) and 3 variants in Diesel (D2, D4 and D6), starts at an attractive price of Rs 5.27 lacs (ex-showroom Delhi for Petrol, BS4) & Rs. 6.26 lacs (ex showroom Delhi, for Diesel, BS4). It is also available in a wide range of 8 attractive colour options – Diamond White, Fiery Black, Toreador Red, Java Brown, Mist Silver, Rocky Beige, Twilight Blue and the all new Dolphin Grey.

Further, the distinctive ‘Verito Man’ campaign is helping propagate the concept of responsible motoring - something which is the need of the hour on Indian roads. Last year, the Verito TVC dealt with the menace of unnecessary honking.  The launch of the ‘New Look Verito’, has given the opportunity to create a new television commercial which deals with another commonly seen problem on Indian roads – that of people blocking the road unnecessarily - and which is dealt with in a very sensible manner by the ‘Verito Man’.

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