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Mercedes-Benz F1 Fever For The Festive Season

By Motortrend India Staff   |   06 September,2012

This festive season, get set to bag some exciting deals, merchandises and opportunities as Mercedes-Benz flags off its 45 days long festival campaign across all its 31 showrooms in India. During this campaign, lasting from 1st September-15th October, all the lucky customers who purchase the Three Pointed Star will get once-in-a-lifetime opportunity to meet Michael Schumacher apart from an all expenses paid trip to watch the F1 race.

What's more, Mercedes-Benz will give away 100 Grand Stand tickets to the 2012 Airtel Indian Grand Prix to customers who visit the showroom and take test drives. Enthusiasts can buy tickets to the race from all Mercedes-Benz showrooms across India besides exciting merchandise of the Mercedes AMG PETRONAS F1 team.


Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India commented, “Mercedes-Benz is synonymous with superlative customer experience. Echoing our brand philosophy of ‘Best or Nothing’, this festival season we are glad to present the ideal gift for any car and racing enthusiast: a chance to meet the racing legend Michael Schumacher and also an opportunity to watch the 2012 Airtel Indian Grand Prix”. Mercedes-Benz has a close association with racing dating back to the legendary Silver Arrows, to the brand’s current association in form of the Mercedes GP Formula One team and DTM racing. In India, Mercedes-Benz is the Official Automobile Partner of the Buddh International Circuit and has 6 cars running on Mercedes-Benz engines this year on the circuit.”

Mr. Mitra further stressed that possessing a Mercedes-Benz wasn’t just about having a luxury car,  but much more. “It is being a part of the legacy of 126 years of innovation, passion and path breaking technology. We want to leverage our association with racing to present a delightful and exciting Star studded experience to our customers and enthusiasts, this festival season across the country.”

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