Maxximo, the mini truck from Mahindra’s Stable has crossed the one lakh mark in domestic sales since its launch. The Maxximo is equipped with the world’s first 2-cylinder C2CRDe engine with DOHC technology which churns out 25 bhp thus making it viable for superior pick-up, acceleration and gradeability, allowing it to carry heavy load even up the steepest slopes. It has best-in-segment fuel efficiency without compromising on the load ( 850 kg) that it can carry in a single trip.
Mr. P.N. Shah, Chief Executive - Automotive Sector - Mahindra & Mahindra Ltd. said, “Maxximo has firmly established itself with its advanced-technology proposition that offers greater earning, less fatigue, more peace-of-mind and more status to its owner. In the process, Maxximo has raised the bar in the market on power, fuel economy, comfort, safety and style”.
IMRB and TNS, the market research agencies, presented a study which depicts that the mini-truck owners ranked the Maxximo as No.1 owing to the parameters of advanced technology, powerful and car-like. In order to reach out to Maxximo owners, a recent initiative by Mahindra has unveiled how the mini truck has helped in the business and life of thousands of delighted owners.