Hot on the heels of its first two successful “Star Drive Experience”, Mercedes-Benz India is back with the third edition of the grand promotional campaign. This avant garde marketing initiative is a part of the company’s strategy to boost its engagement with customers and patrons across the country. The event was flagged off at the Helipad, Sector 5, Panchkula, Chandigarh and will end in Mumbai.
This high-action, adrenaline-pumping campaign is mainly aimed at promoting safety and allowing the participants to experience safety features like Airmatic Package, DSR, Pro-Engineering package, and 4ETS. In short, it puts to test the prowess of a Mercedes-Benz vehicle.
The campaign will involve a team of deft drivers and qualified experts who will demonstrate the customers about the handling and responsiveness of the Mercedes range of models in dangerous road situations, simulated in controlled environments. Through this mock test drive, participants will be able to test the safety, agility and performance of Mercedes-Benz in all kinds of road conditions.
Participating customers will get the opportunity to test drive the ML class & GL class SUV's as well as the C-Class and E-Class sedans. The G55 AMG and the C 63 AMG models will also be displayed at this event.
Commenting on the campaign, Mr. Manas Dewan, General Manager, Strategic Planning and Corporate Communications, Mercedes-Benz India, said, “The Star-Drive Experience, which is in its third year, is our unique initiative and we are happy to bring this to Chandigarh again. The Star-Drive Experience will give the customers and enthusiasts of brand Mercedes-Benz, a one-of-its kind opportunity to see, feel and experience some of the best cars from our portfolio. The North Indian market has been very successful for us with our SUVs and the Star-Drive will give our connoisseurs the best platform to familiarize themselves with the off-roading prowess of these vehicles.”
This year the event activities are divided into following three sections:
• PRE-SAFE Demonstration activity
• Off-roading demonstration activity
• ‘Star Drive with Farhan Akhtar contest’