Despite challenging market conditions, Ford India Private Limited managed to hold a steady ground in September by selling 9418 cars last month. Ford India’s domestic wholesales stood steady at 7794 in September this year as against 7801 in September 2011.
And October seems to be even more rewarding for this American multinational automaker. Ford India is eyeing big sales during the festive season, thanks to recently augmented capacity for diesel cars in Chennai engine plant that is well-equipped to handle any surge in demand.
Talking about their big plans for the festive season, Michael Boneham, president and managing director, Ford India said, “We have seen customer confidence improving with the start of the festive season, and are fully prepared to handle pent-up demand during the festive period with our enhanced capacity for diesel engines at Chennai.”
Recently, Ford India expanded its footprint in the country by adding two new dealerships in Kochi and Bangalore.
Last month, Ford India introduced Ford Roadside Assistance (RSA) program in four cities - Siliguri, Hubli, Belgaum and Salem. With this, Ford India further improved the accessibility of quality roadside assistance service in tier-two and tier-three cities.
“In addition to growing our consumers, we remain committed to strengthening our sales and service network and providing quality service offerings to our customers by extending the reach of RSA,” Boneham concluded.