Yamaha India has come up with an initiative of hiring 200 women employees to run the assembly line for the scooter. For the first time in India, the company has manufactured the scooters for women which are being assembled by women. Yamaha India has recently hired 200 women employees at its Surajpur plant in UP.
This unique initiative is going to be a boon for the girls as they will be provided with classrooms and on-the-job training. An apprenticeship programme which has been approved by the state government will be conducted. These girls need to undergo this programme which will provide industrial training and will last for three years. They can attend the training programme without compromising the job. By the end of each year, they will be appearing for an examination conducted by the Industrial Training Institute (ITI) and will receive an ITI certification approved by the UP government after completion of their term.
Mr. Roy Kurian, National Business Head, India Yamaha Motor, while commenting on this occasion said, “This is the first time in Yamaha’s history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry.”
The company has also developed Yamaha Female Riding Training program for female customers which would be implemented throughout India very soon. Yamaha has spreaded its wings throughout India, number of dealer network have increased and the customer care for female customers has also improved. This attempt is very much in line with the company’s plans to target young urban women with its newly launched scooter RAY.