The Indian automotive giant is emerging strongly in the two wheeler segment with 58, 689 vehicles being sold during the term April to September 2012. With this, the two wheeler company has sold over 4 lakh two wheelers till date.
The company has come up with few marketing strategies to work on this success and gear up the potential sales for the forth coming festival season. A communication campaign has been started which aims to project the capability of company in providing strong and reliable vehicles particularly suitable for Indian roads.
The two wheeler product portfolio of Mahindra comprises of scooters in 125 cc range. Each vehicle is aimed at different set of consumers and they are marketed with crowd pulling tag lines. The products are also available in a range of colors to make them more interesting. The vehicle reviews provided by different auto experts on the website of Mahindra Two wheelers plays a key role in increasing sales for the company.