Mahindra and Mahindra inclining to southern film industry to promote its tractors announced Telugu film star Mahesh Babu as its new brand ambassador. The actor is current youth icon in Andhra Pradesh and the company has capitalized on this fact to reach more and more young farmers of the state.
Being called the rice bowl of India, Andhra Pradesh has been a major market to tractors and agri based products for Mahindra and Mahindra. The company has a large share among market competitors and is looking forward to expand its base in the state. New tractors and products like Arjun MAT and Mahindra 395 were recently released to the market.
As one of the largest producer of utility vehicles, Mahindra has greater ground in global market as tractor manufacturer. Swaraj which is a tractor producing unit of Mahindra recently received prestigious Deming award for its quality.