The Indian automotive company, Hindustan Motors is up for a project of assembling Mitsubishi Pajero Sport in its plant. The customer gets the benefit of this project in the form of lesser price. Once the assembling starts in India the car might cost Rs 1.87 lakhs lesser than its current price. The current price of Mitsubishi Pajero Sport is Rs 24,43,000 in New Delhi (ex showroom price).
With the assembly happening in India, the company is looking forward for growth in sales of Mitsubishi Pajero Sport. The advantage of assembling this SUV in India for the company comes in the form of better production scheduling and increase in number of cars produced. In business, both these factors go hand in hand with lower price which can further improve demand. The company has made the move of assembling Pajero Sport in India to take this benefit and draw an extra share from the market of New SUVs in India.
The Japanese motor company also has plans to rollout an entry level car named Mitsubishi Mirage in India. It is expected to come out to market in 2013. Mirage could be one serious bet for Mitsubishi to stand firmer in Indian market.